Thursday, January 12, 2006


Believe it or not, Alex Tew, a 21-year-old kid from Wiltshire, England, has earned his first million $ on the Internet in only 5 months !

Alex Tew's crazy idea :, a billboard divided into 1.000.000 pixels costing only one dollar each and sold in blocks of 10, mainly in the U.S. and in Europe, with a minimum investment of $ 100.
Alex Tew's starting capital : $ 80 for a basic web-hosting package plus $ 1.000 ( borrowed from his parents ) for a press release.

Now, why should a U.S. company buy pixels on this site ?
For the simple reason that it may place ads on the purchased space and link web users to its own homepage for a fraction of usual Internet advertising cost.
‘I don’t believe it, it doesn’t make sense’ Alex Tew told the BBC Interactive News in September 2005. Today his Homepage is a million-dollar-business, CNN calls it ‘an online Times Square’ and Alex tells the BBC :
‘It snowballed. As I made money, more people talked about it and the more people talked about it, the more money I made’ !


At 11:03 AM, Anonymous Andy said...

Congrats to Alex! Wasn't it cool to watch it all happen? But now what? Do you think pixel ads are dead now? I do. At least the current generation pixel ads are dead. They have to evolve if anybody is to have a chance to survive. Maybe something like pay per click pixel ads would work.

At 12:06 PM, Blogger JANNIS said...

Pixel ads may be dead now, but ads are not dead, that's for sure !
I see that pay per click pixel ads is promoted as a "great source of extra revenue", but I'm not so sure that this evolution will work soon.

At 6:06 AM, Anonymous Tina P said...

It was a break-through idea that worked. But nothing more I think. It doesn't really underline a trend, or a new segment for online content. Of course, it will be interesting to see if and when Alex will make his 2nd m. dollars...

At 3:58 PM, Anonymous Anonymous said...

This blog entry talks about taking the milliondollarhomepage idea and combining it with a viral marketing twist:

At 1:10 AM, Blogger Mini-News said...

I'm proposing a new trend, - IFRAME Ad format at
It's not a copycat of MDHP for at least the two reasons: it shows how to make a BILLION dollars, and THAT money is mostly for participants!

At 2:07 AM, Anonymous Anonymous said...

Here is another idea:

Mart (34) combines all possible pairs of letters from the Latin alphabet. Mart paints the resulting 676 possible compositions from AA to ZZ onto 30 by 30-centimeter canvases. These one-of-a-kinds are available exclusively from the internet. The owners of the pictures then comprise a community and can publish a photo of themselves with their picture on the site at "".

Letter duos against a white background
Each letter-pair exists only once – its portrait is a one-ofa-kind. Mart paints a letter pair from AA to ZZ on 676 30-by-30-centimeter, white-primed canvases – all in the same font and size. Internet users can order their selected letter pair in the colors, navy blue, midnight black, or Kashmir beige at

Popular letters, higher price
The prices for the pictures are not fixed; they develop dynamically. The more pictures sold and the more popular the letters, the higher the price. If a picture is sold, all other available pictures increase in price by USD 1, and pictures with the same first or second letter increase by USD 5 each. The currently least expensive letter pair costs USD 41. Current pricing can be viewed at

The 676 Community
When all pictures are sold, the website is to continue as a community: the buyers of the pictures around the globe can then compare notes with other "initials" owners and tell why they chose their specific letter pair. It is not mandatory to select one's own initials. A quick check with a search engine delivers a vast array of meaning for each letter pair these days. The one-of-a-kind therefore becomes an even more personal commodity. For this reason, the photos of the owners and their pictures at also become a kaleidoscope of variety.

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