Monday, November 07, 2005

CREATIVE THINKING - THINKING HATS

Here comes a technique designed to encourage you in adopting new perspectives when dealing with conflict or when managing change. The SIX THINKING HATS stand for different categories of thinking behavior. When working collectively you should recognize the need for all six hats, in order to consider different types of thinking to the subject. So you can put a different perspective on events and reach better decisions.
Each of the thinking hats is named for a color:

The WHITE hat is neutral, objective, focuses on mere facts. The question is: “What do I know about the subject ? Any statistics available ?”

The YELLO hat is sunny and positive, looks for your benefits. The question is: “Why doing it ? How can I make a profit out of all that ?”

The BLACK hat, on the other hand, is critical and negative. Here you are wondering: “What can go wrong ? What if I fail ?”

The RED hat represents emotions, impressions, intuition. Here you say:
“I feel dubious about…” or “I have a feeling that…”

The GREEN hat is for ideas, creative thinking, possibilities you didn’t see before: “Your idea is really good, but I have a better one…”

The BLUE hat represents the chairperson, the overview, the “big picture”: “Wearing this hat I will try now to organize all other hats”.

Edward de Bono, a smart guy from Malta, graduated in medicine, presented the Six Hat Tools in 1985 and since then he claimes to have invented “the first new way of thinking to be developed for 2.400 years”. Well, having visited a “Six Hats Tools” seminar, I can tell you that de Bono is not talking through his hat.

But watch out when booking, for currently individuals have to pay at least 700 $ for an one-day seminar, a group of up to 20 participants may get a special price of ca. 8.500 $. My black hat tells me:
THAT’S A LOT OF MONEY, ISN’T IT ?

( Sources : Seminar on “Six Thinking Hats”, www.buildingbrands.com )

7 Comments:

At 2:19 AM, Blogger Zahra said...

Platform 2.0
It certainly feels nowadays like everything needs a "2.0" on the end before anyone will take it ... And if the site you are looking at is a blog then the Technorati details of the author is shown.
Find out how to buy and sell anything, like things related to highway construction project on interest free credit and pay back whenever you want! Exchange FREE ads on any topic, like highway construction project!

 
At 8:31 AM, Blogger Smokey said...

Catching Up
Its been a quiet blogging month but things have been busy in the background. The Stockholm Challenge has really started to take off.
Find out how to buy and sell anything, like things related to instant road repair on interest free credit and pay back whenever you want! Exchange FREE ads on any topic, like instant road repair!

 
At 7:32 AM, Blogger Rod said...

Nice blog. Your posts were interesting reading. I have a discount tires site. You'll find info on most major brands of discount tires such as Michelin, Goodyear, BF Goodrich, Cooper and more. With winter right around the corner, you can also get tire chain recommendations for your vehicle. Please try and visit it, see what you think.
Rod

 
At 12:24 AM, Blogger JANNIS said...

Hi Zahra ! I liked your answer, well, I don't deny my CV, but I believe that we should try to spread knowledge, to find our own solutions instead of only lamentating about our problems.
That's why I started this Blog, I hope it works...

 
At 8:06 AM, Blogger KaterinaP said...

Interesting effort Jannis.
Recently I came across an interesting article about managing change. Here is a quote: "Handling change is central to innovation. Anybody who is involved in innovation, knows that changes are as a rule accepted only gradually. The strongest resistance comes from those who benefit from the existing situation. Those who might benefit, usually adopt a wait-and-see attitude. So what is needed, is strong personal involvement, the ability to say yes and no".
The article is about innovation in businesses and new product development.
I think this is an interesting lesson from corporate organizations -that work for profit of course- showing us that they have clearly understood the significance of breaking the rules in order to go forward.

 
At 1:34 AM, Blogger KaterinaP said...

Hi,

Recently, the World Association of Newspapers organized a conference in Athens. What do some of the most succesful editors in the world think about innovation? How do they handle it?

"Newspaper Innovations are Accelerating

It is not business as usual in the newspaper industry. Not when newspapers are recruiting citizens as journalists, editors are becoming aggregators,and even The Wall Street Journal has gone tabloid.

Those changes and more were on display as 450 newspaper editors and marketers from 64 countries came together for the World Editor and Marketeer Conference and Expo, which examined strategies for building newspaper circulation and readership.
"The challenges that newspapers face are intensifying, but our industry is not being complacent," said Timothy Balding, Director General of the World Association of Newspapers, which organized the event. "There are a lot of new developments -- new titles are emerging, new formats are spreading like wildfire, together with a range of new products and new services. There is an effervescence in our industry globally and a real willingness to
innovate."

Among the innovations presented at the conference were:

- The rise of "citizen journalism" and the prospects for newspaper editors to harness the power of their communities to expand their coverage.
"The world is full of millions and millions of people who want to do our job for us, and publish stories on their own," said Jim Chisholm, Strategy Advisor for WAN, who described how newspapers can encourage and benefit from
reader contributions. "Production editors no longer have staffs of 50 --they have a staff of 50,000. The problem is, nobody knows what is good among all that. But certainly we have to be better than Google and the other
aggregators at developing the tools to determine what is the value."

- The fusion of ink and bytes, demonstrated by the new compact editions of The Wall Street Journal Asia and The Wall Street Journal Europe, which not
only reduced their sizes but also integrated their print and web platforms.
The papers have introduced numerous URLs in the print edition and moved most financial statistics online to make room for more storytelling in the paper.

"A lot of us use print and online seamlessly, we move from one to the other over the course of the day," said Raju Narisetti, Editor of The Wall Street Journal Europe. "You can use print to promote the online benefits, but you can use online to provide a lot of the print benefits as well. By putting a lot of statistics online, we have more room in the compact -- there are six
to eight more stories in the compact edition than we had in the broadsheet."

- The continuing trend to newspapers even smaller than tabloid, represented
at the conference by big newspapers like The Guardian, which recently adopted Berliner format, and also by smaller start-ups like 24sata in Croatia, an A4-size newspaper that jumped to third position in its market just seven months after launch.

"My concept for 24sata (24 hours) can be summed up in three words -- faster, briefer, clearer," said Thomas Dobernigg, Director of Dobernigg & Rupprecht Kommunikation, which helped develop the paper for the Austrian group Styria Medien.

"Young people don't write letters, they write e-mails and SMS. They even break up with their girlfriends by SMS. We have to take the new reality into account," he said.

- The movement from circulation to readership as the new standard for
newspaper measurement, to reflect a growing reality: many newspapers have launched a variety of new products and services to build their brands and attract readers.

"It is essential to build both circulation and audience by offering a suite of products to complement the core newspaper," said Jerry Hill, Circulation
Director of the St. Petersburg Times in the United States. "Everything is
audience -- circulation, your website, even people who come to your sponsored events."

Perhaps the best summation of the conference, and of the industry in
general, came from Mr Chisholm, who said: "This is the most exciting time to be in print than any I've seen in 30 years. Newspapers are innovating, they
are creating new products, they are taking chances and they are adapting to change."

 
At 8:34 AM, Blogger JANNIS said...

Well, Katerina P., obviously "everybody likes progress, but nobody likes change!" Whatever new trends may come, there is, in my opinion, a crucial point : "Content is king" as the Americans say, that is, the most important thing in journalism is and will be a good content, a nice story, no matter if you print, fax, edit or just whisper it...or send it by SMS.
As for the young men breaking up with their girlfriends by SMS, well, it's true and somehow strange, but, on the other hand: can you imagine them breaking up by an article for the "Wall Street Journal" ?

 

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